From a home business in Dubai to a global commercial success, FIX brought the Dubai-it philosophy to life: extraordinary achievement in record time, with an impact felt across the global chocolate industry.
FIX Dessert Chocolatier
The Dubai-it Award for Projects in the Field of Business is presented to FIX Dessert Chocolatier for turning an idea from a Dubai home kitchen into a global success that made an exceptional impact on the chocolate industry and established a new category known worldwide as Dubai Chocolate.
- Business
- Field
- Projects
- Segment
- 2026
- Year of Recognition
HOW DOES FIX DESSERT CHOCOLATIER DUBAI-IT?
Unit sales of Dubai-style chocolate grew by 1,234%, reflecting exceptional demand and commercial impact.
Turned an idea that began in a Dubai home into a global business success, introducing a new product to the industry under the name Dubai Chocolate.
Grew demand from 3 orders a week to hundreds per second, achieving extraordinary growth in a remarkably short time.
Reached more than 2 million customers in just 15 months and sold over 6.5 million chocolate bars.
Made Dubai Chocolate one of the most-searched products on search engines worldwide.
Generated 13.8 billion views of #DubaiChocolate in just 3 months, reaching audiences across borders and markets.
Dubai Chocolate became part of the product ranges of hundreds of global brands, establishing its presence across the chocolate industry.
Dubai Chocolate reached more than 100 airports worldwide, becoming the best-selling product at several airports.
Extended its impact to global pistachio supplies, taking the influence of an idea born in a Dubai home into industries worldwide.
Dubai-It is the unstoppable. Anything can be done if you have passion, resilience, hard work, and you have a goal and objective of what you want to achieve. I think Dubai allows you to do that.
Sarah Hamouda
Founder, FIX Dessert Chocolatier