Dubai-it is an initiative that presents Dubai’s name as a verb and reflects the city’s philosophy of action.
It brings together examples of transformation across Dubai, from urban development and the growth of companies and institutions to the advancement of services and major projects. It is a shared framework rather than a single project or programme.
Use Dubai-it as a verb to describe a specific achievement delivered with excellence in record time. The achievement should demonstrate what changed, how it changed and what measurable result was achieved.
Pronunciation
/duːˈbaɪ ɪt/
Correct usage
It works best when describing bold ideas that became extraordinary, measurable achievements through decisive action, excellence and delivery in record time.
Example sentences
We have one week to deliver this. Let's Dubai-it.
Can we Dubai-it before Friday?
The idea is ready. Now let's Dubai-it.
We know the goal. It is time to Dubai-it.
Think bigger. Move faster. Dubai-it.
What will you Dubai-it today?
That sounds ambitious, but you can Dubai-it.
You did all of that in one week? You really Dubai-it.
WHAT IT MEANS TODubai-it
BOLD AMBITION
An idea, challenge or opportunity that goes beyond what is expected.
EXCEPTIONAL IMPLEMENTATION
Decisive steps that turn ambition into meaningful progress.
SPEED
Focused delivery in record time without compromising quality.
EXCELLENCE
Exceptional standards applied throughout every stage of delivery.
MEASURABLE RESULTS
Clear outcomes that can be seen, measured and demonstrated.
TANGIBLE IMPACT
A tangible difference that creates lasting value.
USE IT. SHARE IT. DUBAI-IT.
RESOURCES &DOWNLOADS
Access official Dubai-it resources, guidelines and approved materials.
